Marketing Students: Apply for Shopee Category Campaigns Internship (Kuala Lumpur)

Shopee Malaysia has opened applications for its Category Campaigns Intern - Marketing position for the December 2025 / January 2026 Intake. Based in Kuala Lumpur, this role places you right in the middle of the action, working on the campaigns that drive millions of sales.

This is not a "fetch coffee" internship. You will be assigned to specific categories like Electronics, Fashion, or Health & Beauty. You will help conceptualize, launch, and analyze marketing strategies. If you want to understand how massive events like the 11.11 Sale or Chinese New Year sales are built, this is the perfect opportunity.

Internship Overview & Key Details

Role Responsibilities: What Will You Do?

As a Category Campaigns Intern, you will work cross-functionally with designers, social media teams, and business intelligence. Your core duties will include:

• Campaign Execution: You will assist in developing and executing marketing plans for at least one major category (e.g., Home & Living, Fashion).
• Collaboration: You will coordinate with internal teams—from graphic designers to key account managers—to ensure campaign materials are ready on time.
• Data Analysis: You will track performance against targets (like GMV and orders) and offer recommendations to optimize future campaigns.
• Trend Spotting: You will keep a close watch on social media and e-commerce trends to ensure Shopee stays ahead of the curve.
• Big Events: Depending on your capacity, you may get to support the execution of major seasonal festivals like Chinese New Year or Christmas.

Eligibility and Requirements

Shopee is looking for analytical thinkers who can also communicate effectively. To qualify for this role, you must meet the following criteria:

Mandatory Qualifications

• Education: You must be currently enrolled in or pursuing a Bachelor's Degree in Communications, Marketing, or a related field.
• Project Management: You need excellent stakeholder management skills. You must be able to drive performance and manage expectations.
• Analytical Mindset: You must be comfortable deriving insights from data to improve campaign results.
• Communication: Strong command of English (written and verbal) is required.

Preferred Qualifications

• Prior internships in marketing, e-commerce platforms, or creative agencies are a huge bonus.

Why Apply?

This internship gives you end-to-end ownership of projects. You will see your ideas go live on one of the biggest apps in Southeast Asia. It is a fast-paced environment where you will learn to think on your feet and analyze real-world market data.

How to Apply

Applications for the December 2025 / January 2026 intake are open. Interested candidates should apply directly through the Shopee Careers portal. Be sure to highlight any previous campaign management or data analysis experience in your resume.

Official Application Link: Click Here to Apply for Shopee Category Campaigns Internship